The world has had a constant encounter with groundbreaking technologies in the past. And the largest search engine Google has repeated this feat to be at the forefront of technology by bringing about technological innovations in every segment ranging from search, to email, wearable technology, smart phone software and display ads. Sustaining its status of being the largest internet company in the world, Google continues to innovate and upgrade each of its offerings. In the past, Google has opened new avenues for businesses to explore the opportunity to display ads with Adsense and Google Adwords. From allowing businesses to earn with Adsense to making them attract audiences through Adwords, it has touched both the possible tangents of digital advertising. Today, Google owns the world’s largest online display advertising network and its display campaigns reach 80 percent of global internet users. Thus, a large segment of businesses rely on Google Adwords to reach out to the audiences across the digital platforms. Over the years, the popularity and usage of Google’s advertising solutions has increased manifold and with time, the number of businesses with expertise in managing these advertising campaigns has also increased. These organizations operate as the specialised agencies that partner with Google to provide assistance for managing the Adwords accounts. While associating with these agencies, every organization needs to re-consider their services, AdWords expertise and the account management fees charged by them.
As an aid to help businesses seeking to associate with the Google Partners, APAC CIOoutlook brings a list of “25 Most Promising Google Partners.” The list intends to help businesses operating across all the sectors reach out to trusted advisors who hold the potential to ensure them enhanced returns on investments initiated for display ads.
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